Meet Our Leadership Team

RIC MILITI

CEO & EXECUTIVE CREATIVE DIRECTOR

Ric Militi is a distinguished figure in the marketing and advertising world, renowned for his creative acumen and visionary leadership. With a career spanning over 38 years, Ric has made a significant impact on the arts and entertainment industries, consistently delivering groundbreaking marketing strategies and campaigns that have left an indelible mark.

Ric commenced his journey by founding The Ad Group in 1990, specializing in entertainment marketing. His clientele included iconic names like Universal CityWalk, Warner/Chappell Music, the Peninsula Hotel of Beverly Hills, Academy of Motion Picture Arts & Sciences, Beverly Wilshire Hotel, the city of Beverly Hills, and United Paramount Network (now the CW).

In 1994, Ric merged The Ad Group with Eisaman, Johns and Laws (EJL), one of the West Coast’s largest advertising agencies. Beginning as an Executive Vice President, he swiftly rose to become the agency’s President. EJL focused on brand advertising, granting Ric the opportunity to work with global brands like the Rio All-Suite Hotel & Casino, Pennzoil, Corona, Neutrogena, Kahlúa, and Giorgio Perfume.

Following his tenure at EJL, Ric established RMO Marketing Agency in 2000, maintaining a prestigious client roster, including the Rio All-Suite Hotel & Casino, Aladdin Resort Casino, Merv Griffin Hotels, and DreamWorks/SKG.

In 2004, Ric embarked on an exceptional endeavor, creating and overseeing an in-house advertising department for Valley View Casino, a startup casino in San Diego. Under his guidance, the casino evolved into one of the nation’s most respected Native American casino brands.

In 2012, Ric leveraged his extensive experience to launch InnoVision Marketing Group, an “Anti-Agency®” concept aimed at delivering superior marketing services. Today, InnoVision is one of San Diego’s largest agencies, serving clients across the nation.

However, Ric Militi’s vision extends far beyond domestic borders. With a global perspective and a relentless drive for excellence, he aspires to elevate InnoVision Marketing Group into a worldwide brand powerhouse. His unwavering commitment to creative marketing solutions and client satisfaction has positioned InnoVision as a company poised for international expansion, set to make a substantial impact on the global stage. As Ric continues to pioneer innovative marketing strategies and contribute to the evolution of the arts and entertainment industries, InnoVision’s journey is set to become a remarkable chapter in the annals of international marketing success.

Beyond his professional achievements, Ric is also an inspirational speaker, addressing major corporations and universities, delving into the intricacies of corporate and personal branding.

Ric’s commitment to the community is commendable, as InnoVision works with several nonprofit organizations such as Fresh Start Surgical Gifts, Solutions for Change, Fentanyl United Crisis Coalition, and National Native American Human Resources Association, showcasing his dedication to making a positive impact on society. Ric illustrious career exemplifies his unwavering dedication to creativity, innovation, and the advancement of marketing, branding, and the arts and entertainment sectors.

BRANDS RIC HAS REPRESENTED INCLUDE:

ALYSSA ORTEGA

Sr. Vice President/Media & Client Services

With a passion for learning and innovation, Alyssa is driven to continue expanding her knowledge of the dynamic media landscape. After graduating from The George Washington University with a Bachelor’s degree in Communication, Alyssa began her career at Initiative, a global traditional media agency within IPG Mediabrands, working on the Albertsons-Safeway account. In moving to InnoVision, she layered onto this bare-bones media buying approach a strategic emphasis on in-content, non-skippable and endorsement strategies with impact beyond just static reach and frequency numbers. Alyssa plays a key role in each client’s digital campaigns, working to personally optimize all strategies that are handled in-house including behavioral and contextual digital ad buys on the exchanges, geofencing, polygonal targeting and attribution, retargeting and search engine marketing. Her analytical and detail-oriented perspective helps clients of all sizes ensure campaigns across all mediums are effective with specific strategies designed to generate ROI.
Alyssa joined InnoVision Marketing Group eight years ago and has worked on Valley View Casino & Hotel since day one. She spearheads the RFP and negotiation process for the annual media plans and strategies, per medium. This includes casino promotions and events and strategic traditional and digital media buys. She also ensures each media element is optimized, enhanced and running smoothly. Alyssa oversees and manages all digital strategies and will be in charge of determining and maintaining the best strategies for your brand to reach your goals.

GISELLE CAMPOS

Sr. Vice President/Sr. Creative Director

including print ads, photo shoots, collateral and more

Giselle has a deep understanding of both digital and traditional media, and her experience encompasses user experience development, fashion photography, branding, design, social management & growth, creative direction and more. Throughout her work history, Giselle has functioned in various capacities, repeatedly proving her talent to quickly embrace new technologies and platforms in order to develop innovative marketing strategies. At InnoVision, Giselle has made a visible impact, taking the lead on creative projects for a wide range of clients in multiple mediums.Working on Valley View Casino & Hotel for over 10 years, Giselle spearheads creative direction and design for their restaurants and casino photography, including print ads, photo shoots and any and all collateral. Through her years of working closely with Ric, she has been able to learn from his extensive casino knowledge the mindset of a gamer and what does and does not work when trying to market casino and hotel properties. Combined with her experience within fashion, entertainment and technology, she brings a new twist to casino creative and interactive executions.

JOSE CARRILLO

Sr. Vice President/Executive Art Director

Jose is a well-established Executive Art Director and designer who stands out from most thanks to his innate ability to think creatively as well as strategically. With 10 ADDYs and three SAM Awards to his name, Jose’s design prowess has been recognized throughout the industry. Born and raised in Mexico City, Jose attended the Universidad Autónoma Metropolitana and graduated with a Bachelor’s degree in Industrial Design.He then continued his education in San Diego, completing Advanced English Studies at San Diego State University and obtaining a Certificate in Computer Graphics and Graphic Design from Platt College. With over three decades of design experience under his belt, Jose boasts an impressive client portfolio that includes work for companies such as H&R Block, Dr. Scholl’s, Union Bank, Wells Fargo, PFF Bank & Trust, The Fish Market, NN Jaeschke and San Diego State University among others. Jose’s creative input, expertise and guidance in all areas of design has helped build a dynamic and dependable design department that approaches all projects with enthusiasm and creativity.Working on Valley View Casino & Hotel for the past 16 years, Jose is a perfectionist at each and every project. He is a true expert in gaming creative and brand expression as the lead designer for Valley View Casino & Hotel. He sets the model example for each project and can translate that to other team members seamlessly to make sure the team is always on brand and on strategy. Jose will not only be responsible for ensuring all projects stay within brand guidelines, but he will also help spearhead the creative direction for all design projects for the casino. Every single project for Valley View passes through him and requires his stamp of approval.

ALANNA MARKEY

Sr. Vice President

Alanna graduated as a member of Phi Beta Kappa and with high distinction (equivalent to magna cum laude) at the age of 20 from the University of California Berkeley, earning a bachelor’s degree in Anthropology. Alanna joined InnoVision Marketing Group 10 years ago and has been a vital member to our team and a major contributor to our success. Alanna contributes to the collaborative working environment by managing services for key accounts, such as Valley View Casino, Palomar Health, the San Pasqual Economic Development Corporation and more. Her wide understanding of the connection between media and creative has led the InnoVision team to develop strategic campaigns that cut through the clutter.Alanna has 10 years of experience supervising the account management of Valley View Casino & Hotel. She oversees all campaign deliverables, coordination of on-site media events, facilitation of strategic partnerships, trafficking of creative on all mediums and the day-to-day client services. She has also been integral in the copy strategy for the account and continues to work with the creative team on communicating the brand message in a manner consistent with the casino’s brand guidelines.

Bianca Kasawdish

Vice President of Public Relations

With a love of writing and telling a story, Bianca has eleven years of experience in the industry and over 50 published stories. Earning her Bachelor’s degree in Journalism from Oakland University in Michigan, Bianca went on to intern at the biggest fashion publication in Detroit, StyleLine Magazine where she was immediately given her own column. Beginning at InnoVision as a copywriter, Bianca has taken the lead on writing content and editorial for marketing materials on all platforms. Using her newswriting background and passion for editorial along with a deep understanding of great brand representation, perception and exposure, the public relations department was launched in 2019 led by Bianca. She carries the brand strategy into every project she works on, always making sure to look at the big picture while simultaneously paying attention to the smallest details. Bianca has led the public relations efforts for Valley View Casino & Hotel since she joined InnoVision eight years ago. She has effectively written each story, distributed the pitch and coordinated media efforts throughout the San Diego market to make sure Valley View Casino & Hotel gets the most coverage and brand exposure. This includes everything from including the casino in industry-related publications to announcing big news, coordinating media interviews, organizing press conferences, maintaining media coverage, and creating reports of any and all coverage for Valley View Casino on each and every campaign. Bianca will be responsible for all press campaigns and opportunities as well as editorial content, while maintaining your brand’s image in the media.

MIKEY A. GUEVARA

Vice President of Web Development

Mikey found a passion for web development in high school and continued to learn the ins and outs of web, SEO, and apache servers at Southwestern College and UCSD. He enjoys exploring and learning new coding languages and currently works with HTML, CSS, PHP, JavaScript and jQuery. Coding languages are constantly changing with each version update, so troubleshooting and compatibility testing are everyday tasks in the web world. He is also experienced with SEO and optimizing strategies. Mikey has six years of experience with InnoVision and all its clients, including Valley View Casino & Hotel. He creates, designs, develops and manages websites for our clients as well as leading the web team while always ensuring the best possible product for our clients that meets their goals. He manages each website to make sure it is optimized, running smoothly and at the highest speed possible. Mikey will be responsible for all web-related developments and projects, including maintaining and making updates to optimize the current website.

JENNIFER PENROD

Vice President of Finance

With over 20 years of experience in accounting and finance operations, Jennifer is a seasoned financial analyst who stands out for her impeccable ability to strategize, forecast, and streamline financial operations. Dedicated to creating long-term strategies that focus on big-picture growth and stability, she is passionate about numbers and providing clear financial data that is integral to the financial health of InnoVision Marketing Group. Originating from Seattle, she earned a double Bachelor’s Degree in Business Administration and Accounting, as well as a Master’s Degree in Finance at California State University San Marcos. Throughout her remarkable career, Jennifer has successfully overseen financial operations in the fields of medicine, hospitality, real estate, and advertising. Jennifer's vision, leadership, and commitment to excellence have been instrumental in shaping a robust financial infrastructure that is both efficient and innovative and her attention to detail ensures that every financial endeavor is handled with the utmost precision, ensuring success and sustainability. Her expertise in strategic financial planning has paved the way for numerous business success stories.

MATT LOPMAN

VP/General Manager & Executive Producer at Pretzel Logic Productions

Matt has been working in the photography and film industry for nearly two decades. In this time, his projects have taken him from the glaciers in Patagonia, to Cape Town, South Africa, and all over the continental United States. Projects that he’s worked on have gone on to win awards locally and nationally. He enjoys speaking about his work on panels that have taken place at Comic Con San Diego and San Diego State University. From the initial spark of every project to the final delivery, he puts the same amount of effort and attention to detail into all projects, from the simplest to the most complex involving multiple shoot days and crews of over 40 people. As a team, Pretzel Logic Productions, a wholly owned entity of InnoVision, brings to life some of the best commercials, branding videos and films that elevate their clients’ brands to the highest levels. Matt leads our full-service video production team and is committed to bringing your vision to life. Matt joined InnoVision Marketing Group six years ago and has transformed our production department to what it is today. Along with his production team, Matt will be responsible for executing all photography and videography projects.